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  <title>Planning and Managing Public Relations Campaigns (5th Edition) :</title>
  <subTitle>A Strategic Approach)</subTitle>
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  <namePart>Anne Gregory</namePart>
  <role>
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  <place>
   <placeTerm type="text">United States of Amerca</placeTerm>
   <publisher>Kogan Page</publisher>
   <dateIssued>2021</dateIssued>
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  <languageTerm type="text">English</languageTerm>
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  <extent>ix,334hal,Index,Gmbr,23,3cm</extent>
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 <note></note>
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 <subject authority="">
  <topic>Starting The Planning Process</topic>
 </subject>
 <subject authority="">
  <topic>The Effects of Change on PR</topic>
 </subject>
 <subject authority="">
  <topic>PR Has a Major Contribution To Make</topic>
 </subject>
 <subject authority="">
  <topic>Concept To a Unique Local Setting</topic>
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 <subject authority="">
  <topic>Strategy And Public Relations</topic>
 </subject>
 <subject authority="">
  <topic>The PositionOf PR Within Organizatons</topic>
 </subject>
 <subject authority="">
  <topic>Organizational Development-Business Stage</topic>
 </subject>
 <subject authority="">
  <topic>Research And Analysis</topic>
 </subject>
 <subject authority="">
  <topic>Communication Theory And Setting Aims And Objectiv</topic>
 </subject>
 <subject authority="">
  <topic>Types Of Stakeholders</topic>
 </subject>
 <subject authority="">
  <topic>USing other segmentation Tecniques</topic>
 </subject>
 <subject authority="">
  <topic>How The Message Should Be Presented</topic>
 </subject>
 <subject authority="">
  <topic>Strategy And Tactics</topic>
 </subject>
 <subject authority="">
  <topic>Timescales And Resources</topic>
 </subject>
 <subject authority="">
  <topic>Knowing What HAs Been Achieved:Evaluation And revi</topic>
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 <classification>659.2</classification>
 <identifier type="isbn">9781789663204</identifier>
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